Matt Gershoff
Conductrics - Austin (TX), USA

BANDITS IS A THING AGAIN IT SEEMS

June Dershewitz
San Francisco (CA), USA

A DATA LEADER'S APPROACH TO BUILDING CREDIBILITY, RELIABILITY, AND PARTNERSHIP

Nine years ago, June joined a well-known tech company and found an opportunity to strengthen trust: in the data, in the reports, and in how effective the data team could truly be. Since then, the cornerstone of her work has been building trust. June shares stories about improving data quality, aligning strategies, and advancing data literacy. Learn how trust can shape collaboration and impact across any organization, and how to become a true partner in decision-making and business growth.

Ibrahim Elawadi
Philips - Amsterdam, Netherlands

Jill Quick
The Coloring in Department - London, UK

INTEGRATING SCOPE SURVEYS INTO MEASUREMENT STRATEGIES

Effective data strategy goes beyond merely fulfilling a client brief or completing a checklist to audit and provide a measurement strategy. What do you do when faced with a minimal brief, and the client is unaware of what analytics can truly offer?

What happens when you present your recommendations and the next challenges arise: securing the budget to implement them, demonstrating the value of your work, and linking your strategies to the client’s workstreams.

To overcome these challenges, it's crucial to blend qualitative and quantitative insights. Asking the right questions can unlock ideas and reveal the potential of your measurement strategies.

In this session, Jill will explore the development of comprehensive measurement strategies that proactively address client needs, often before they are fully aware of what is possible. We will discuss how integrating feedback from scope surveys with proactive measurement planning ensures that our strategies are not merely reactive but are predictive and forward-thinking.

Jill will share the process and use cases from her work, demonstrating how scope surveys have not only supported the development of measurement strategies but have also been crucial in implementing plans that provide clients with data supporting their business objectives.

Aurélie Pols
Aurelie Pols and Associates - Madrid, Spain

R-I-S-K

Danil Melnik
SEMRUSH - Prague, Czechia

Vlad Flaks
OWOX - Toronto, Canada

Vikash Sharma
Vikash Analytics - Berlin, Germany

Florian Möller
Ecommerce Analytics - Hamburg, Germany

TACKLING DIGITAL ANALYTICS IN BIGGER COMPANIES: FROM MULTI-DOMAIN SETUPS TO TEAM EMPOWERMENT

In large enterprises, digital analytics teams face technical and organizational challenges, from managing multi-domain setups to navigating company politics and stakeholder relationships. This session explores how enterprises can build resilient analytics infrastructures and leverage advanced tracking setups for improved efficiency, while effectively managing and growing their teams in complex environments.

Using real-world examples from companies like OTTO, TUI Cruises, Jägermeister, and many more, the talk offers best practices and actionable insights to enhance collaboration and scale analytics capabilities. Attendees will gain strategies to foster team growth, drive transformation, and overcome organizational hurdles, equipping them with practical tools to optimize their analytics ecosystems.

Paula Sappington
Hilton - Memphis (TN), USA

Peter O'Neill
Decathlon - Amsterdam, The Netherlands

Doug Hall, Dan Truman, Russell McAthy

STATE OF THE NATION

Denis Golubovskyi
Stape.io - Kyiv, Ukraine

THE 11TH GOLDEN PUNCHCARD PRIZE

Demonstrate any digital analytics solution or method of your own that is way beyond the defaults. Who decides who's gonna win? The audience. Send your nomination to punchcard@superweek.hu!

Steen Rasmussen
IIH Nordic - Copenhagen, Denmark

Kelly Wortham
Test & Learn Community - Springfield (MO), USA

Julien Coquet
Montélimar, France

SAFEGUARDING YOUR MENTAL HEALTH WITH AUTOMATION

All the things we entrusted the robots to do and check for us - and where humans are still needed.

Russell McAthy
Ringside Data - London, UK

Piotr Korzeniowski
PIWIK Pro - Wroclaw, Poland

Timo Aden
Digitl - Hamburg, Germany

Balazs Vajna
Marketinglens - Budapest, Hungary

CREATING A MARKETING DATA WAREHOUSE IN BIGQUERY

With the proliferation of SaaS ELT tools many organizations don't realize that Google BigQuery offers many ways to ingest data from different platforms for free. This presentation will walk through the most important native export and data transfer mechanisms and will show how data from these platforms can be integrated to enable a comprehensive view on digital marketing efforts for an organization. Various use cases will be presented as well to generate tangible insights from this integrated data that help increase the bottom line.

Fireside with Matt Gershoff

Matt will be your quiz master for a fun filled night of quizzical conundrums, bragging rights, and prizes.

Krista Seiden
KS Digital - San Francisco, USA

Fred Pike
Northwoods - Milwaukee (WI), USA

David Vallejo
Analytics Debugger - San Sebastián, Spain

Doug Hall
Duga Digital - London, UK

#SPWK #TV #LIVE

Anchored by Fosca Fimiani, Jomar Reyes, Rick Dronkers